about me
about me
about me
about me
An Art Director & Visual Designer with a Creative Mindset
An Art Director & Visual Designer with a Creative Mindset
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN TOKYO. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
Welcome to my creative space!
I’m Alexsandra, a passionate Art Director & Visual Designer based in Helsinki. I blend imagination with functionality, creating designs that captivate, inspire, and tell a story. With over eight years of experience, I’ve had the privilege of working with diverse clients, shaping brands and crafting visuals that bring ideas to life.
This portfolio showcases a curated selection of my work, spanning branding, motion graphics, web design, and beyond. Each project is more than just a design—it’s a journey of exploration, storytelling, and creativity.
Feel free to explore and step into my creative world. If you're ready to collaborate on a design journey, I’d love to hear from you.
Let’s create something remarkable together!
Welcome to my creative space!
I'm Alexsandra a passionate graphic and creative designer based in Helsinki. Through my work, I strive to blend imagination with functionality, crafting designs that captivate and inspire. With over 5 years of experience in the industry, I've had the privilege of collaborating with diverse clients and bringing their visions to life.
In this portfolio, you'll find a curated collection of my projects, ranging from brand identities to web design and everything in between. Each piece represents not just a design, but a story—a journey of exploration and creativity.
Feel free to explore and get a glimpse into my creative world. If you're ready to embark on a design journey together, I'd love to hear from you.
Let's create something remarkable!
My
expertise
BRANDING & VISUAL IDENTITY
Designing logos, color palettes, and typography, as well as brand guidelines and their implementation across various marketing materials.
Graphic design
Visual materials from illustrations and icons to brochures, magazines, and annual reports. Engaging social media content, ads, banners, and Google ads—also available as animations.
Art direction
Designing and directing visual concepts. I help develop a brand’s visual identity on a strategic level, ensuring a consistent look across all channels.
Web design
Designing user-friendly and visually appealing website layouts in Figma, which are then handed off to a developer.
My
expertise
BRANDING & VISUAL IDENTITY
Designing logos, color palettes, and typography, as well as brand guidelines and their implementation across various marketing materials.
Graphic design
Visual materials from illustrations and icons to brochures, magazines, and annual reports. Engaging social media content, ads, banners, and Google ads—also available as animations.
Art direction
Designing and directing visual concepts. I help develop a brand’s visual identity on a strategic level, ensuring a consistent look across all channels.
Web design
Designing user-friendly and visually appealing website layouts in Figma, which are then handed off to a developer.
My
expertise
BRANDING & VISUAL IDENTITY
Designing logos, color palettes, and typography, as well as brand guidelines and their implementation across various marketing materials.
Graphic design
Visual materials from illustrations and icons to brochures, magazines, and annual reports. Engaging social media content, ads, banners, and Google ads—also available as animations.
Art direction
Designing and directing visual concepts. I help develop a brand’s visual identity on a strategic level, ensuring a consistent look across all channels.
Web design
Designing user-friendly and visually appealing website layouts in Figma, which are then handed off to a developer.
My
expertise
BRANDING & VISUAL IDENTITY
Designing logos, color palettes, and typography, as well as brand guidelines and their implementation across various marketing materials.
Graphic design
Visual materials from illustrations and icons to brochures, magazines, and annual reports. Engaging social media content, ads, banners, and Google ads—also available as animations.
Art direction
Designing and directing visual concepts. I help develop a brand’s visual identity on a strategic level, ensuring a consistent look across all channels.
Web design
Designing user-friendly and visually appealing website layouts in Figma, which are then handed off to a developer.
EXPERIENCE
EXPERIENCE
EXPERIENCE
freelancer
graphic designer / Creative
2015 - Present
Insite Finland, Noblevents, Ilmakunnas-Engblom, Juli Living, NREP, Warner Music Finland, BOU, Hehku Energia, Ilmarinen
freelancer
graphic designer / Creative
2015 - Present
Insite Finland, Noblevents, Ilmakunnas-Engblom, Juli Living, NREP, Warner Music Finland, BOU, Hehku Energia, Ilmarinen
Parcero
visual creative
2021 – 2024
Hartwall Karjala, Cloetta Tupla, Nordic Law, Avesco Rent, PAM, Fennia
Parcero
visual creative
2021 – 2024
Hartwall Karjala, Cloetta Tupla, Nordic Law, Avesco Rent, PAM, Fennia
sek
assistant art director
2019 – 2021
Finnair, Danone, Business Finland, Valio, Essity, Suomen Olympiakomitea, Hartwall Jaffa
sek
assistant art director
2019 – 2021
Finnair, Danone, Business Finland, Valio, Essity, Suomen Olympiakomitea, Hartwall Jaffa
sek
assistant art director trainee
2018 – 2019
Visit Finland, Fazer Sininen, Veritas, Hartwal Jaffa
sek
assistant art director trainee
2018 – 2019
Visit Finland, Fazer Sininen, Veritas, Hartwal Jaffa
kaski creative agency
graphic designer trainee
2018 – 2018
Yhteisvastuu, Synsam, Tampereen korkeakouluyhteisö, Marli
kaski creative agency
graphic designer trainee
2018 – 2018
Yhteisvastuu, Synsam, Tampereen korkeakouluyhteisö, Marli
© Alexsandra Piela 2025
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© Alexsandra Piela 2025
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© Alexsandra Piela 2025
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© Alexsandra Piela 2025
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